Business

Revenue Share vs Flat Fee: Which Model Works for You?

A breakdown of pricing models in the white-label sportsbook industry and how to choose the right one for your operation.

SportLogic TeamJanuary 22, 20265 min read

Choosing the right pricing model for your white-label platform is one of the most important business decisions you will make. The difference between revenue share and flat fee models can significantly impact your long-term profitability.

Revenue share models typically range from 5% to 15% of gross gaming revenue (GGR). This seems attractive initially because of lower upfront costs, but the math changes dramatically as your business scales.

Consider an operator generating $100,000 monthly GGR. At 10% revenue share, you are paying $10,000 per month to your platform provider. At $500,000 GGR, that becomes $50,000 monthly - potentially more than your entire operating team costs.

Flat fee models provide predictability. You know exactly what your platform costs will be regardless of how successful you become. This makes financial planning simpler and keeps more profit in your pocket as you grow.

The break-even analysis is straightforward. If a flat fee platform costs $2,000 per month and a revenue share platform takes 10%, you break even at $20,000 monthly GGR. Above that, flat fee wins. Most viable operations exceed this quickly.

Some providers offer hybrid models or tiered pricing. Evaluate these carefully - they often favor the provider as you scale. Simple, transparent pricing is usually the better long-term choice.