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Pricing, without the fog

What virtual sports software costs

Almost nobody in this industry publishes a price, which makes shopping for virtual sports software slow. This page explains the three pricing models you will meet anywhere, so you can compare offers properly, and says plainly which costs do not exist here.

The three models you will meet

Every supplier prices in some mix of three shapes. Knowing them makes any quote readable.

Revenue share

The supplier takes an agreed share of the gross win. The shop pays more in good months and less in quiet ones. The share and what counts as gross win vary by agreement, so two quotes with the same percentage can cost different money.

Fixed fees

A set amount per shop or per terminal per month, whatever the takings. Simple to budget. A quiet shop can end up paying a large share of its win this way, so the fee only makes sense against your expected turnover.

Hardware rental and deposits

Some platforms need a rendering machine or a dedicated terminal in each shop, paid by rental, deposit or upfront purchase. This cost exists before the first ticket is sold, and it repeats with every shop you open.

What costs nothing here

There is no hardware to buy or rent, because races arrive as video and the terminal is a browser on the computers the shop already has. Registering costs nothing. The demo costs nothing and carries your shop's name. A shop can trial the platform as a second terminal without ending any contract it has.

The developer API has public prices, from a free tier to 199 dollars a month, on the pricing page. Those numbers are for developers buying data, separate from shop terms.

Running virtuals with no hardware in the shop

What we charge shops

Shop terms are agreed per operator, because they depend on several factors: the market, the number of shops, the games that run and how settlement is handled. Publishing one number would misquote almost everyone, so we do not.

The order is deliberate: you register, you see the product in the demo, you run it beside your current system if you want proof, and the commercial conversation happens with your own numbers on the table.

Frequently asked questions

How much will it cost my shop?
It depends on your market, your estate size and how you settle, so terms are agreed in conversation rather than printed here. What is fixed: registration is free, the demo is free and there is no hardware cost.
Why does nobody in this industry publish prices?
Because the honest price depends on the shop. A single number would overcharge small shops or undercharge chains. The unhelpful version of that is hiding everything. The honest version is explaining the models, which is what this page is for.
Is there really no hardware cost?
Yes. Races are rendered centrally and arrive as video. A shop screen is a browser. If your shop has a computer and a TV, the platform runs on what you own.
What does the API cost?
The data API has public pricing: free at 500 requests a day, then 59, 109 and 199 dollars a month as quotas rise. That is for developers consuming racing data, separate from shop terms.

See it before any commercial conversation

Register your shop, open the demo, and judge the product with nothing to pay.