Your brand, our engine
White-label virtual sports platform
You have a brand and customers. You do not need to build a racing engine to serve them virtual games. The platform runs under your name on your domain, and nothing on it carries ours.
What carries your brand
Your domain, your logo and your colour. The terminals and the cashier screens carry them, and your shop name prints at the top of every slip.
There is no SportLogic branding on a white-label deployment.
The screens your brand goes on, shown here in our own colors.
What you run and what we run
The split is the part worth agreeing before anything else, so it is written plainly here.
You own the customer
Shops, staff, pricing, marketing and the customer relationship stay yours.
We run the platform
The engine, the live video and settlement are our responsibility.
Full catalog
14 games on the platform, with live video. Not a reduced tier.
The same games, not a smaller set
White-label gets the whole catalog: 14 games on the platform with live video. There is no separate branded tier with fewer games.
If you also want the data in your own app or website, the API serves 8 racing game types over REST and JSON. It is a separate product with public pricing.
Who this fits
Operators with shops and a brand customers already know. Distributors who sell to shops under their own name. Online books that want virtual racing beside their sportsbook.
It also fits an operator who runs virtual games from a supplier today. They get the same games with their own name on them, and that can start as a second terminal in one shop.
What we need to start
Your brand name, your domain, your logo and your colors. We set up a branded environment and you walk your team through it before a single shop sees it.
Commercial terms are set per operator. Tell us where your shops are and how many terminals you run.
Frequently asked questions
- Can I use my own domain and logo?
- Yes. The platform runs on your domain, with your logo and colour on the screens and your shop name on the printed slips.
- Do my customers see the SportLogic name anywhere?
- No. There is no SportLogic branding on a white-label deployment.
- Is the white-label game catalog smaller?
- No. It is the same 14 games on the platform, with the same live video.
- Who runs the platform day to day?
- We do. The engine, the live video and settlement are our responsibility. You run the shops, the staff and the customer relationship.
- Can I also get the data for my own website or app?
- Yes. The API serves 8 racing game types over REST and JSON, with its own public pricing. It is separate from the platform.
More for shop operators
- Virtual sports for betting shopsWhat a shop gets, what it needs on the counter, and what it costs to start.
- Virtual sports as a second terminalFor a shop that already runs virtual games and does not want to switch anything off.
- Virtual sports with no hardware in the shopRaces arrive as video, so there is no machine to buy, install or replace.
- Virtual sports agent networkFor agents and sub-distributors signing shops in their own area.
- How a betting shop earns on virtual racingThe ticket lifecycle, hold, and why continuous racing drives turnover. With example figures.
- How virtual racing results and odds workPrices fixed before the race, a random result per race, one settlement for everyone.
- What virtual sports software costsRevenue share, fixed fees and hardware rental explained, and what costs nothing here.
Request a branded environment
Tell us your brand, your domain and where your shops are.